10. One platform is more advanced and creates a separation in users with mobile and desktop versions of the website available it will be easier to display the same information on a variety of devices and settings. The problem is that if one platform overpowers another you may begin to see an increase in use for one particular platform leaving the others to be less used and ghosted out. By creating a responsive design for both platforms we will help in creating similar layouts and making sure both platforms resemble each other.

7. Analytics reports do not meet the needs of customers and advertising is terminated because of poor service as the website is only locally based the search hits are not going to be as great so it is key that geolocation works properly and that the website is generating more new users daily as the success of the whole website is contacting the local people. If unfair traffic or no traffic at all is the outcome of a paid advertising campaign the client may be inclined to cancel their service due to poor performance.

6. Search queries are not properly structured and results are left out if all databases are not properly configured into the search system a simple search may leave out the users result and not fulfill their desired need on our website. This can create user frustration and bring negative feedback if we are unable to help find the correct content that is needed. It is also important that we offer more selections than just what they have asked for so that they can possibly compare menus and find new places to eat, after all it is about promoting the local businesses.

3. Servers can't handle all of the content for all businesses and outages occur. When the website starts to see regular traffic it is important to make sure that the server hosting the website is going to be able to handle the bandwidth request. It is going to be important that the website is made for performance but still looks good so minimizing and caching of file will be used to help increase the page load times for repeat visitors. With simple text and images making up a majority of the websites content the probability is very

2. Not all features suit all of the businesses as each business suits different services it will be essential to make sure that you cover the needs of each business. By offering the option to display menu items and services and products sold that each business offers we will hopefully be able to cover all of the areas needed. If we find a strong user input for certain features we can spend more time and
resources fixing something that should have been done correctly in the first place.

9. Only a select variety of businesses use the website leaving holes in local content coverage it would be a slim chance but if there were only a few types of businesses there would not be as great of an experience as users would not be able to find the correct content they are searching for. With such a diverse range of businesses in Mercer County we would like to see a selection of options and displaying just what the user is looking for

4. The website has too much content and is overwhelming to users with such a wide variety of businesses in one area users will have to feel comfortable navigating around the website otherwise it can become frustrating and overwhelm their interest to where they might bounce from the website. Having a responsive design that houses the same feel for multiple platforms will be one solution that can help with this issue as it helps organize and present the content more effectively.

1. User registration is lower than expected having a large number of businesses is a key factor in the running of the site as it is their content that brings the user to the Mercer County Shopper website. It is also key that end users who use the website is just as great so that more people begin to use the website introducing new registrants to find places of interest.

5. Only free pages are created and additional funding from advertising is not meeting the needs of the website cost The free pages for businesses is to help offer a fair playing field for each businesses but just like anything that is free there has to be a way to make income from offering your free service. If businesses do not purchase advertising and only use the free services the content of the site will not be as entertaining but can also be a negative impact on the operating cost for the website. Advertising is just another way to help the local businesses get more outreach along with attracting new users.